This is an essential process which enable businesses to maintain their brand identity and legal protections. This process, ensure that, the brand remains legally protected, preventing others from using a similar mark that could confuse consumers and dilute the brand's identity.
In Mainland Tanzania the registration or a trade or service mark shall be for a period of seven years from the date of registration but may be renewed from time to time on application made by the registered proprietor of a trade or service mark for a period of ten years from the date of expiration of original registration or of the last renewal of registration.